I am passionate hospitality leader, over 35 years in the industry with a successful proven tack record from Operations to CEO. I thrive in driving unique, inspired products and experiences that capture emotion & market share for our business.
Previously General Manager of famed One&Only Reethi Rah Maldives I continued to develop and innovate with record breaking profits, exceeding customers, increasing team member satisfaction & shareholders returns.
I have a proven successful track record, managing & developing high end 5 star Luxury resorts in Asia such as CEO TSMIC and General Manager One&Only Reethi Rah, Amilla Fushi and Finolhu Maldives, Huvafen Fushi Maldives, Anantara Phuket Villas, and Anantara Seminyak.
My Value Proposition, is I am a specialist in Luxury Hotel & Resorts since 1997, proven commercial success in Asia pacific including Maldives, leadership driving openings in Asia and Australia of Hotels and Resorts, 3 as General Manager / CEO.
Key Strengths, are incremental revenue growth through, people-product creation & Innovation ( Rooms, Resort / Wellness / F&B, harnessing people development, service excellence & development, innovation driving S&M strategies, revenue creation and maximised profitability.
How, I love Inspiring others to connect emotionally to what they do best........Start with Why !
Eight Resort and Hotel openings / Rebranding 3 as General Manager / CEO & 5 as Operations / Executive Roles
Complete Resort Concept, design, development & pre + post opening on time & budget.
Lead Business to constantly achieve high level record breaking revenue and profitability, including One&Only Reethi Rah 2014.
2018 Maldives Personality of the Year, peoples choice award. ( Tourisim award )
Looking forward to future discussions on how I can add value your organisation and we can grow together.
As CEO, Curator and Shareholder focusing on 4 key aspects:
Business Development - Revenue Management, Sales, Marketing and PR
Operations - Via weekly contact with the Resorts Managers, on property reviews and development . Finance & Owner Relations - Daily liaison with our Group FC resort ﬁnancial management
Human Resources - Guiding our Group HR & Directors Vision & Strategy - Key Recruitment 11 direct reports, Overseeing 700+ staff
Built a revenue and Sales structure from ground up, developed strategies on all markets. Double digit growth Year on Year, Both resorts
Attracted and retained high level clientele Celebrity, A List and HNW customers and inﬂuencers Negotiation & setup of world class partnerships; UFC Gyms, 1 OAK New York, AMFAR, Leo DeCaprio Foundation, Prince Albert of Monaco foundation.
FINOLHU Development - Created, designed and opened the resort from ground up, a complete 360 project.
FINOLHU - Cashﬂow positive from opening.
Amilla Fushi - Completion of Residences, resort public areas Restaurant Concepts: FEELING KOI, KANUSAN, FISH & CRAB SHACK Awards & Recognition : CNT Hotlist & Gold List
2018 Maldives Tourism Personality of the Year.
• Capsulized the DNA of One&Only Reethi Rah, deﬁned & transformed it into the training and work place practices
• Culture transformation using internal people focus, using culture building tools such a FISH Philosophy and “Start with Why” to ensure there is depth and emotional connection to the resort product
• Restructuring of key departments to give operational efﬁciency
Product development, design, and revenue generation:
• Spa: Watsu Pool, Implementing monthly visiting Practitioner program, brining a world class Hair stylist
• Fitness: Introducing Bodyisim, developing the ﬁtness center and the offerings
• The Chef Garden, Tapanyaki under the stars, The Beach Club & Restaurant
• Family: Artists Studio including pottery and painting,
Maldives ﬁrst Climbing wall & Gold Simulator, creation of One Tribe for tweens, The Lawn Club (Lawn Bowls)
• Events: Creation of Theatrical festive events, Reeth Rouge, Charlie & the Chocolate factory, Mad hatters tea party
• Retail: Creation of 3 new retail boutiques in Fitness and Beach ware.
• Villa product: Created the new “Grand Sunset Residence” & out door shower for Pool Villas, plus internal full make over of Bathroom Amenities
Sales & Marketing:
• Rebuilding wholesale markets and relationships with key suppliers and developed new markets, at the same time has grown direct retail business with focused strategies
• Developed a strong revenue management strategy that has continued success.
• Continued Year on Year growth in Revenues and Proﬁtability out pacing competitors.
• Exceeding expectations of all stakeholders.
Over 4 years with Minor, 2007 I opened Anantara Seminyak in Bali, 2008 was asked to move to Thailand to rebrand and open Anantara Sikao.
2008 I was also asked to take over Anantara Phuket, and handle both resorts until we handed over Anantara Si kao to another GM.
Continued to Run Anantara Phuket, until was approached to move to One&Only Reethi rah. Awards: Entrepreneur of the Year for Minor International 2010
Asked to take over the Flagship resort for Anantara at the time, whist managing the Anantara Si Kao.
Reﬁned and developed food and beverage concepts Reﬁned butler services
Developed annual music and fashion festival Active in Sales and marketing to support the team
Awards: Entrepreneur of the Year for Minor International 2010
Re Branding and positioning and Opening as Anantara Si Kao with in 6 months.
Re worked Food & Beverage concept, Rooms and public areas
Developed Wellness 360 concept for our Spa, creating the team and menu offerings, marketing and driving the concept.
Focussing on Sales and Marketing to drive awareness to the property, DMC and International operators
Pre Opening and Opening on time with in budget Developed the F&B offering
Suite interior look and feel
Sales and marketing positioning of the resort
Created the SOS concept, drawing and selected interiors Created the Penthouse drawing and selected interiors.
After opening successfully was asked to move to Thailand to our next opening.
Per Aquum Resorts
Maintained close guest, wholesaler and key media contacts Drove positioning to No 1 in our comp set
Created, Developed and Launched "Huvafen Fushi" CD with Ravin for world wide distribution. First to bring celebrity DJ's to Maldives
Overseen The Underwater Spa interior redevelopment Fine tuned resort services and F&B offerings
Promoted to Area GM, I was also responsible for the management of Dhoni Maghili island and boat operations.
Concept & project development for Per Aquum Seychelles & new Maldives resorts
November 1997 to August 2005
Started in 1997 as executive Chef to open The World Trade Center Club, Colombo, Sri Lanka by Hilton International
Over 8 years, I was asked to move to Maldives, then Tokyo and ﬁnally Malaysia ti open the ﬂagship hotel as Food and beverage Director.
After 8 years with Hilton International this was my ﬁnal role.
Created, Developed and opened the operating concept for STUDIO ( The F&B offering for Hilton Kuala Lumpur )
Managed and grew the business levels to a highly successful business results
Strongly involved and planned all Interiors, layouts of Restaurants and kitchens in the entire Hotel Selected all FF&E and Marketing materials
Hired all the key people including executive Chef and all service team members
Drove the Marketing and positioning of Studio as part of the launch and daily operationJuly 2001 to
Hilton Tokyo - Japan
Marketed and positioned our French restaurant, using Japanese ingredients with French culinary techniques.
The restaurant food was featured in many Japanese Food & lifestyle magazines, newspapers and pre recored cooking TV shows and live TV interviews.
Asked to Guest Chef in Australian Embassy, Aids Foundation with ( AUS / Japanese ) Chef Tetsuya Wakuda and various promotions in Other Hiltons in Japan and Guam
OPENING TEAM, Employed as Executive Chef, then assumed the duel role in 2000 and oversaw the departments, developed and created new Food & Beverage offering for the resort, before leaving for Tokyo Hilton in view of moving to assume the Food & Beverage Director role for the new Opening of Hilton Kuala Lumpur.
Opening Team, After One year of concept development and opening of Deli Market in the WTCC, I was asked to move down to assist with the Opening and become Executive Chef for Hilton Rangali Maldives.
Opening Team, lead the menu and concepts for Cervo, The Conservatory and ﬁnished working with the Junket catering and special projects.
Was head hunted to leave to join Hilton International.
Gosforth park position after the Dorchester was made to be with my Newley wed wife, before heading back to Australia.
Worked in the Main Kitchen after the full renovations of 1990 under Willi Elsener -The Grill Room - All Sections
State Banquettes & Polo Matches for The Royal family
January 1988 to October 1990
Burswood Casino - Crown - Perth Australia
Chef de partie
January 1984 to December 1998
Travel Lodge - Melbourne Australia
Completed my 4 Year cooking apprenticeship.